About

I'm Janne Parri. I design and build websites and design systems for marketing teams, in Webflow or Astro. I started out in marketing, went through an ad agency and an escape room business, and found Webflow on the way.

Looking for the creative side

I studied business administration at JAMK University of Applied Sciences in Finland. A general business degree felt incomplete to me. I chose marketing as my specialization because I wanted the creative side. I wanted to actually make something, not just analyze spreadsheets.

Starting at an ad agency

My first job was at an ad agency, running Facebook and Instagram campaigns. The people around me were smart and knew their stuff, so I learned fast.

The work was hectic and very specialized. I had no say in which clients or campaigns I worked on. I was good at it, but something felt off.

A generalist at an escape room

Next I moved in-house, as the marketing manager of an escape room business. It was the complete opposite. Suddenly I was doing everything. I ran social media for several locations, did the planning and even some leadership.

It was also where I built my first real website. I chose WordPress because it was what was available. I also learned why I would never choose it again. The site was fragile, something was always breaking, and keeping it running was a nightmare.

How did I end up with Webflow?

A friend showed me Webflow, and it clicked right away. I could design visually without compromises. The code it produced was also better than anything I got out of WordPress.

When the escape room business was sold to a new owner, I went independent. I kept doing contract work for escape rooms and built Webflow sites on the side. The sites multiplied. After a few projects, I dropped everything else and went all in on Webflow.

Writing, and a master’s in service design

I started writing about Webflow on my blog. In the early years, a lot of my clients found me through it.

At the same time, I did a master's degree in service design. I didn't do it to stop freelancing. I did it to get better at it. Understanding the end customer is now part of everything I do.

Creative and technical

I have spent years balancing the two sides. Sometimes I lean more to design, sometimes more to the technical side. Both matter.

Today I work with marketing teams who want to use AI to get more done. The problem is that there are dozens of AI tools. Each one solves its own small piece, and nothing ties them together. I help with exactly that. I find the tools that actually work, connect them into one system, and turn it into something that works for the team.